Week 1: Current state.
We review your CRM, pipeline, forecast, and win/loss patterns. We interview the founder, the sales leader, and a small sample of sellers. We map how opportunities enter, qualify, and move.
Revenue System Audit
US$6,000, fixed scope30 days
Find where revenue is leaking before you hire, discount, or reorganize.
A 30-day Revenue System Audit for founder-led companies with roughly 50 to 200 employees. We examine how opportunities are qualified, where deals stall, how your managers coach, and what your forecast is really built on.
Book a 30-minute fit callWe use the call to confirm the problem, the scope, and whether your data and team are available to make the audit useful.
The audit is not directly bookable. The fit call is free.
Not sure this is the right starting point? Read about the Growth Review.The cost of guessing
Most founders think the revenue problem is a sales skills gap. It usually is not. The team may be capable, but the system around them is unclear.
No two people agree what qualified means. Deals stall in the same places.
The forecast depends on judgment. The founder remains the final escalation point for pricing, account strategy, and stalled deals.
Hiring another seller, discounting to close, or reorganizing the team can make the problem worse if the system cannot absorb the change. The audit names the constraint before you spend on a fix.
A 30-day diagnostic, not a training program
The Revenue System Audit is a structured review of how revenue moves through your business. It is not a sales training program, a CRM implementation, or a fractional engagement. It is a diagnostic that ends with a written blueprint, an executive readout, and a 90-day plan.
The 30-day audit is a standalone diagnostic before a separate 90-day fractional implementation.
What we examine
- How opportunities enter the pipeline and what "qualified" actually means.
- Where deals stall, who advances them, and where the founder is the bottleneck.
- How managers coach on live deals, not after they are lost.
- How the forecast is built and what evidence it rests on.
- Which decisions should stop returning to the founder.
The four weeks
Week 2: Deal forensic.
We review 5 to 10 live and recently lost deals. We identify where they stall, who advances them, and where the founder is the bottleneck. If the client can make one available, we observe a pipeline review or sales call.
Week 3: Operating design.
We define qualification criteria, stage exit criteria, pipeline review cadence, forecast method, and manager coaching rhythm. We build the 90-day plan.
Week 4: Readout.
We present the blueprint to the founder and leadership team and agree the first 30-day priorities.
What you get
- A written Revenue System Blueprint, roughly 15 to 20 pages.
- A 90-minute executive readout with the founder and leadership team.
- A 90-day plan with the first 30-day priorities.
- A clear boundary between what is systemic and what is one-off.
What is out of scope
The audit does not include CRM implementation, sales training delivery, hiring, or market-entry strategy. If the constraint is market entry, that is a different engagement.
The audit focuses on the revenue system. Leadership and team issues are noted only where they affect revenue.
Who it is for
Founder-CEOs of founder-led companies with roughly 50 to 200 employees, a live pipeline, and a sales team or sales motion. The buyer is the person who owns the revenue number and the budget. Commercial directors and sales leaders can participate.
It is not for pre-revenue businesses, teams looking for a one-day sales course, or companies that want a title without changing how the team works week to week.
50 to 200 employees is a typical audit profile, not a rigid cutoff. We confirm fit on the call.
How it works
Book a 30-minute fit call. We confirm the problem, the scope, and whether your data and team are available to make the audit useful.
If there is a fit, you receive a fixed-scope proposal within 48 hours.
The audit runs for 30 days from kickoff, assuming the data request is complete in week one.
At the end, you receive the blueprint, the readout, and the 90-day plan.
50% of the audit fee you actually paid is credited toward the first 90 days of fractional sales leadership if you proceed within 30 days of the readout. Any Growth Review credit is deducted before this amount is calculated. The credit is capped at the audit fee paid.
Investment
US$6,000
US$6,000, fixed price. Paid at kickoff.
50% of the audit fee you actually paid is credited toward the first 90 days of fractional sales leadership if you proceed within 30 days of the readout. Any Growth Review credit is deducted before this amount is calculated. The credit is capped at the audit fee paid.
The audit is not directly bookable. The fit call is free.
Common questions
How is this different from the Growth Review?
The Growth Review is a 90-minute diagnostic for founders who have not identified the constraint yet. The Revenue System Audit is a 30-day, revenue-specific diagnostic.
If you completed a Growth Review, the US$500 is credited toward the audit if you proceed. Any Growth Review credit is deducted before the fractional credit is calculated.
Can we book the audit directly?
No. The audit starts with a 30-minute fit call so we can confirm the scope and whether the audit will be useful.
Do you need access to our CRM?
Yes. We need pipeline, stage, win/loss, and forecast data. We will send a data request before kickoff.
Is the audit remote or in person?
The work is primarily remote, with in-person interviews and the readout in Hong Kong by arrangement. Virtual delivery is available for Singapore and other markets.
What happens after the audit?
You can implement the 90-day plan with your team, or engage us for fractional sales leadership. The audit is a standalone diagnostic. There is no obligation to continue.
Do you guarantee a revenue increase?
No. The audit names the constraint and gives you a plan. It does not promise a specific revenue outcome.
Ready to find the constraint?
Book a 30-minute fit call. We will confirm whether the Revenue System Audit is the right next step.
Book a 30-minute fit call