Business CoachingA business coach who works on the business, not just the founder
Business coaching is not more advice. Most founders already know what they should do, and still end up making every decision themselves. This work changes the structure underneath that, one to one, for founder-led companies of 20 to 200 employees.
Book a free fit callWhere advice on its own runs out of road
Most founders looking for a coach already have someone to talk to about the hard weeks. A peer, a former boss, an investor. What is harder to find is someone who will look at the decisions still routing through you and say plainly which ones should not be.
That takes having sat on the other side of the same problems. Jerald Lee spent 22 years in commercial leadership, sales and strategy, 13 of them at Google APAC as Country Lead for Google Ads.
The stage this is built for is roughly 20 to 200 employees. Large enough that the founder can no longer hold everything, small enough that they still do.
How it works
Optional: a free 30-minute fit call
A plain conversation about the business. This is optional; you can book the paid Growth Review directly.
1. The Growth Review, USD 500
A 90-minute working session, prepared in advance, ending in a written read. Refunded if the memo does not arrive within 48 hours or no specific constraint is named in writing. See the Growth Review page.
2. Ongoing coaching, if it earns its place
Scoped to what the diagnostic found rather than a pre-packaged program. The Growth Review fee is credited toward it.
Questions
This version starts with a paid 90-minute Growth Review that names the specific constraint holding the business flat, in writing. Anything after that is scoped to that constraint rather than offered as general advice.
No. A peer group trades experience across founders in different businesses, and the value is the room. This is one to one and about your business specifically, with an operating and commercial background behind it rather than shared anecdotes.
Having carried the same decisions. Jerald Lee ran commercial teams at Google APAC for 13 years, interviewed more than 400 candidates for sales and leadership roles, and is an INSEAD-certified executive coach with more than 1,500 coaching hours.
Founder-CEOs of founder-led businesses with roughly 20 to 200 employees, where decisions still depend too much on the founder. Other leaders can participate where relevant. Not enterprise programs, not pre-revenue founders.
USD 500 for the Growth Review, the only published price. Anything beyond it is scoped afterward. You can book the Review directly, or use an optional free 30-minute fit call to check whether working together makes sense.