Question 1

What is fractional sales leadership?

Accepted Answer

It is hands-on commercial leadership inside the business without hiring a full-time sales executive first. The work happens in live deals, pipeline reviews, forecast calls, and sales cadence, not in a generic training program.

Question 2

Who is it for?

Accepted Answer

Founder-CEOs, commercial leaders, and department heads in founder-led companies of roughly 20 to 200 people. It fits when there is established revenue, a live sales team or sales motion, and uneven performance that cannot be solved by asking people to work harder.

Question 3

How is this different from sales training?

Accepted Answer

Sales training develops individual skills. Fractional sales leadership works on the operating system around the seller: what counts as qualified, how deals move, where managers coach, what the forecast means, and which decisions should stop returning to the founder.

Question 4

Do we start with fractional leadership immediately?

Accepted Answer

No. The Revenue Audit comes first. It provides a written picture of how revenue moves through the business, what is systemic versus one-off, and what needs to change before ongoing work is scoped.